Differentiation is often pigeonholed into product innovation. A strategy that is short-lived and not sustainable in the long run.
Effective brand strategy is the foundation of effective design, but it doesn’t happen by itself.
Defining a vision isn’t just about dreaming of a better tomorrow, it’s about sparking a change.
How does the look and feel of your brand engage an audience? It all starts with a clearly defined strategy.
Design thinking, involves using designers’ expertise to align needs with technology and business viability.
Design is increasingly recognized for its strategic value, solving problems through various forms.