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Differentiation is often pigeonholed into product innovation. A strategy that is short-lived and not sustainable in the long run.

Effective brand strategy is the foundation of effective design, but it doesn’t happen by itself.

Defining a vision isn't just about dreaming of a better tomorrow, it's about sparking a change.

How does the look and feel of your brand engage an audience? It all starts with a clearly defined strategy.

Design thinking, involves using designers' expertise to align needs with technology and business viability.

Design is increasingly recognized for its strategic value, solving problems through various forms.