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Insights

 Why Brand Identity works.

Why Brand Identity works.

  How does the look and feel of your brand engage an audience?

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 The power of Design Thinking.

The power of Design Thinking.

Design thinking, as a concept, has been slowly evolving and getting more traction over the past decade.

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 Design Is Problem Solving.

Design Is Problem Solving.

Design’s role is much broader than it’s roots; the making of good looking and beautiful things.

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 Opinion: Artist or Designer?

Opinion: Artist or Designer?

A lot of times I meet peers, it eventually comes down to the question if a designer is an artist or has to be an artist at all.

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 Designing for the mobile paradigm shift.

Designing for the mobile paradigm shift.

“It’s official: Google says more searches now on Mobile than on Desktop” But what does this mean for the average business owner?

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 Advantages Of Building A Brand.

Advantages Of Building A Brand.

“Do you stand out visually? Do you have a brand identity that tells a consistent, coherent story without saying a word? “

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Design work of Colin van den Broek © 2016