Beautiful Brand Identity by talented duo Oddds from Singapore. The curl of the “R” within the logotype represents the poise tail of a cat’s accompanied by the logotype and typography that is balanced to create a supple certainty about the brand.Very inspirational project, love how the colors and illustration complete the whole feel.
“Chandra is a fashion and accessories brand established in Switzerland by founders Trang & Aurélien Spiegelberg. Launched in 2015, Oddds created and developed the brand identity, brand palette and visual language of Chandra romanticizing on women’s sensibility and quintessential style. The brand identity consists of a logo with a clean san serif type accompanied by the brand’s icon of a cat’s head. A symbol of simplicity, bold, playfulness and purity – a representative for both cats and women. Subtle depth comes in a form of iconography and line work of the Cat with a Rose resting amidst the top of its head with a symmetrical face is the main iconic brandmark of Chandra.”
“The Cat icon becomes a graphic device that navigates itself within Chandra. The gentle curl of the “R” within the logotype represents the poise tail of a cat’s. The logotype and typography is balanced to create a supple certainty about Chandra. Subtle flow of language is kept non-intentional but intentionally underpins its place and is thoroughly seen on the clothes labels and in communications. This is extended across to business name cards, sealing stickers, clothing tag, thank you card, retail paper bags, flat-pack envelopes and packaging. Keeping agile, the brand identity corresponds with Chandra’s collections that ranges from flowy flamingo trousers to may tops that defines juxtaposing designs with attention to detail, emphasis on tailoring and minimal structure lines that reflects silhouettes, necklines and personal styles. With crafted fabrics in pastels or textured unabashed patterns of flowers – these pieces renders a modern heart of maturity. Alongside the warm orange foil print finishes which is seen paired with the business name cards and flat-pack envelopes; the brand palette mixes with slight touches. Colours of orange, salmon, ivory, ebony with highlights of terracotta and white silkscreens within print communications on thick paper stock.”
Designed by Oddds