Personal branding for architectural designer Gary Merkx. Inspired by his distinctive architectual designs and work ethics. Viewing architecture as a social item, a consequence of both conflict and compromise. The dynamic result of contradictory dialogue, needing an open door approach.

This open door approach is visualised in the logo that represents a drawing plan with open door. Combined with the initials of Gary Merkx  and a minimalistic visual identity make for a unique architect identity. Communicating the key values of the designer.