Summer Syrup is a soda that doesn’t take itself too serious. But has a serious mission on changing the mindset of young people. Reminding them to take a minute to be mindful and forget about the bull**** around them. Made from 100% pure fruit juice and love.
The inspiration for the branding and packaging came from the product itself, with a twist on “finding peace within yourself”. Or otherwise said, finding the summer in yourself. Especially catering to young people and individuals that don’t take themselves too seriously.
Scope: Branding, Visual Identity, Packaging Design
Year: Februari 2019