eBee - Electric bicycles built for Africa
The Brief
Showcase eBee, inviting people to be in charge of their future and to ride the change. Position eBee as the market leader of electric bike services in Kenya and Africa.
Brand Strategy
Web Design
Web Development
Content Creation
Research & Insights
Concept Development
Creative Direction
The Solution
Positioning eBee as a positive agent of change, blending functionality and cultural relevance. The website highlights low maintenance costs, accessible financing and integrating mobile-based rental and maintenance services to enhance accessibility and build a strong community-driven brand narrative.
1. Website Strategy
We started with a website strategy tailored to eBee’s diverse user base. Our goal was to create an accessible, informative, and growth-ready platform that promotes trust and ease of use for all users. We ensured that the website would support multiple languages and countries to accommodate eBee’s expanding reach across Africa.
Deliverables:
• Roadmap for growth and scalability
• Multi-language and multi-country support
• Content strategy focused on eBee’s mission and sustainability
2. UI/UX Design
The UI/UX design focused on a clean, intuitive layout that offers a seamless experience, whether users are first-time e-bike buyers or seasoned shoppers. The design prioritizes ease of use, particularly in low-bandwidth regions, and features clear calls-to-action that guide users through every step.
Deliverables:
• Simplified onboarding for new buyers
• Responsive, mobile-friendly interface optimized for low connectivity
• Customized calculator for fuel savings, enhancing the user journey with value-driven insights
3. Research
Our research included market analysis, competitor benchmarking, and user feedback, which provided a foundation for the site’s design and functionality. This informed our approach to localization, payment preferences, and logistical considerations unique to African markets.
Deliverables:
• Key features for multi-country support, including localized payment options
• Insights into consumer expectations for cost savings and eco-friendly transport
• Adjustments to navigation based on user behaviors and needs
4. Web Design & Development
The site was built on WooCommerce, designed for speed, security, and scalability. We integrated a CRM (HubSpot) to streamline customer interactions and improve lead nurturing, creating a seamless user experience from first visit to conversion.
Deliverables:
• Robust e-commerce infrastructure with country-specific support
• Secure, multi-currency payment gateways
• Custom calculator to estimate savings, boosting conversion by focusing on real-world benefits
