Sport nutrition lifestyle company
1. Brand Strategy
2. Brand Identity
The brand strategy workshop helped identify key strengths and create a unique positioning and visual language that sets FYB apart from their competitors. Alongside a messaging framework that clearly communicates the value delivered.
To retain brand recognition, the logo has been redone within the new grid system. A bold brand, with bold statements.
To keep the brand consistent, a style guide has been developed to share internally and externally. This ensures uniformity across all of the brand designs.
A color system was developed, to help convey the brands decisive identity. While also keeping in mind the brand architecture and product lines.
The clean and authoritative Roobert helps the main titels jump out, while Rhode gives an informative feeling to the brand. In line with the integral tone of voice.
To further activate the brand, ad creatives have been developed for social media advertising. Communicating the brands core values.
Within the rebranding, all of the product packaging lines have been redone. Bringing the brand to life. Within the redesign, we’ve also restructured product lines, so they are scalable in the future.
To activate the core value of motivator, FYB developed their own app. So customers are able to track workout process, with integrated meal plans.
Multiple marketing materials were developed to introduce the brand in line with their growth and 3p strategy.
A bright, clean redesign of the old website, within the constrains of development in Magento. Implementing data driven insights, for conversion optimalisation.
The website has been done in a way that the brand gets conveyed in a proper way. While mainly focussing on conversions and usability.