Fuelyour body

Sport nutrition lifestyle company

1. Brand Strategy
2. Brand Identity
3. Packaging
4. Creatives

Brand Attributes


Project Deliverables

Brand Strategy

The brand strategy workshop helped identify key strengths and create a unique positioning and visual language that sets FYB apart from their competitors. Alongside a messaging framework that clearly communicates the value delivered. 


To retain brand recognition, the logo has been redone within the new grid system. A bold brand, with bold statements. 

Style Guide

To keep the brand consistent, a style guide has been developed to share internally and externally. This ensures uniformity across all of the brand designs. 

Color Palette

A color system was developed, to help convey the brands decisive identity. While also keeping in mind the brand architecture and product lines.


The clean and authoritative Roobert helps the main titels jump out, while Rhode gives an informative feeling to the brand. In line with the integral tone of voice.

Ads Creatives

To further activate the brand, ad creatives have been developed for social media advertising. Communicating the brands core values. 

Web Design

Within the rebranding, all of the product packaging lines have been redone. Bringing the brand to life. Within the redesign, we’ve also restructured product lines, so they are scalable in the future.


To activate the core value of motivator, FYB developed their own app. So customers are able to track workout process, with integrated meal plans. 

Marketing Materials

Multiple marketing materials were developed to introduce the brand in line with their growth and 3p strategy.

Web Design

A bright, clean redesign of the old website, within the constrains of development in Magento. Implementing data driven insights, for conversion optimalisation.

The Brief

Reposition Fuelyourbody uniquely in the market of sport nutrition, in a way that communicates their core values of decisive and motivational.

The Solution

Production of a bold and no-nonsense brand identity, products and services which clearly communicate the core values and activate the brand. Together with a long term strategy that contributes to growth.

A website focussed on conversions and informing. Taking away barriers to growth.

The website has been done in a way that the brand gets conveyed in a proper way. While mainly focussing on conversions and usability.