1. Brand Strategy 2. Creatives 3. Web Design 4. Web Development
Brand Attributes
Supportive
Positive
Caring
Playful
Accessible
Project Deliverables
Brand Strategy
The brand strategy workshop helped identify key strengths and create a unique positioning and visual language that sets Huisdieren.nl apart from their competitors and helps supporting their growth goals.
Webdesign
Huisdieren needed a website that clearly communicated their values and was also optimised for conversions. By combining a blog and e-commerce layout.
Graphics
The use of custom graphics further activated the brand playful nature. Keeping them minimalist, to not distract too much from the main content.
Marketing Materials
To bring the brand to life, multiple sets of marketing materials were developed. Keeping in line with the minimalistic nature of the visual identity.
Landingpages
For further marketing efforts, landingspages were developed to give extra claim to the value of supporting the pet owners.
Webshop
The webshop was set up to seamlessly integrate with the blog format of the website and online marketing activities.
The Brief
Huisdieren.nl required a new website that could both carry the brand promise and functionalities, whilst integrating seamlessly into their marketing efforts.
The Solution
Production of a well navigable and clear website together with marketing activation. By using a minimalist design, paired with bright colors and clean fonts. For maximum usability and clarity.
A website especially for pet lovers.
The website has been done in a way that the brand gets conveyed in a proper way. While mainly focussing on conversions and usability.