Pet webshop and platform
1. Brand Strategy
3. Web Design
4. Web Development
The brand strategy workshop helped identify key strengths and create a unique positioning and visual language that sets Huisdieren.nl apart from their competitors and helps supporting their growth goals.
Huisdieren needed a website that clearly communicated their values and was also optimised for conversions. By combining a blog and e-commerce layout.
The use of custom graphics further activated the brand playful nature. Keeping them minimalist, to not distract too much from the main content.
To bring the brand to life, multiple sets of marketing materials were developed. Keeping in line with the minimalistic nature of the visual identity.
For further marketing efforts, landingspages were developed to give extra claim to the value of supporting the pet owners.
The webshop was set up to seamlessly integrate with the blog format of the website and online marketing activities.
The website has been done in a way that the brand gets conveyed in a proper way. While mainly focussing on conversions and usability.